AI326: Sentiment Analysis in Customer Feedback with AI

Training: Artificial Intelligence

Customer service and data analysis professionals learn techniques of sentiment analysis with language models. The course covers embeddings, zero-shot classification, and clustering, as well as their implementation with large language models such as OpenAI or Aleph Alpha. It addresses how customer feedback and social media content can be reliably analyzed and used for targeted actions.

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Agenda:

  • Introduction of fundamental concepts, such as sentiment analysis and specifics in the context of LLMs / embeddings:
    • Learning what embeddings are and how they are applied in sentiment analysis

 

  • Usage of LLMs from OpenAI (embeddings), Aleph Alpha embeddings:
    • Getting to know the tools and their application in sentiment analysis

 

  • Zero shot classification (no training data):
    • Introduction to zero shot classification and its application when no training data is available

 

  • GPT classification (chat completion):
    • Understanding how GPT classification works and how it can be applied for sentiment analysis in chat completion

 

  • Embedding visualization and dimensionality reduction:
    • Learning what dimensionality reduction is and how it can be used to visualize embeddings

 

  • Clustering and classification:
    • Introduction to clustering and building classifiers for sentiment analysis, understanding relationships and groups

 

  • Exploration of possible applications (dashboard, social media agent etc.):
    • Exploring application possibilities of sentiment analysis in various areas, such as dashboards or social media agents

Objectives:

Understand various sentiment analysis techniques, deploy tools such as OpenAI and Aleph Alpha Embeddings, analyze customer feedback and social media content, apply sentiment analysis methods.

Target audience:

  • Developers
  • IT Professionals

Prerequisites:

To effectively follow the learning pace and content of the training AI322 Digital Customer Advisor with AI, we recommend prior participation in the following courses:


Alternatively, prior knowledge in the following areas is required:

  • Python programming fundamentals
  • Prompt Engineering
  • Large Language Models

Description:

In many enterprise contexts it is important to evaluate the sentiment of people. With sentiment analysis, positive or negative customer reviews, frustrated customers can be quickly and reliably detected and appropriate measures can be initiated.

In the workshop AI326 Sentiment Analysis in Customer Feedback with AI various techniques for sentiment analysis with language models are presented, including embeddings, zero shot classification, clustering. Participants learn how they can implement these techniques with Large Language Models (LLMs) from OpenAI or Aleph Alpha to analyze e.g. customer feedback or social media content. After completion of the course, participants will be able to understand and apply various sentiment analysis methods.

We recommend additional participation in the following content-related modules:

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Guaranteed implementation:

from 2 Attendees

Booking information

Price:

450,00 € plus VAT.

(including lunch & drinks)

We are pleased to conduct this training as an inhouse session at your location as well, please contact us.

Authorized training partner

NetApp Partner Authorized Learning
Commvault Training Partner
CQI | IRCA Approved Training Partner
Veeam Authorized Education Center
Acronis Authorized Training Center
AWS Partner Select Tier Training
ISACA Accredited Partner
iSAQB
CompTIA Authorized Partner
EC-Council Accredited Training Center

Memberships

Allianz für Cyber-Sicherheit
TeleTrust Pioneers in IT security
Bundesverband der IT-Sachverständigen und Gutachter e.V.
Bundesverband mittelständische Wirtschaft (BVMW)
Allianz für Sicherheit in der Wirtschaft
NIK - Netzwerk der Digitalwirtschaft
BVSW
Bayern Innovativ
KH-iT
CAST
IHK Nürnberg für Mittelfranken
eato e.V.
Sicherheitsnetzwerk München e.V.